How do you know if your website needs to be ADA Compliant?
In 2018, the Department of Justice declared that the American Disabilities Act (ADA) applies to websites. But what does this mean? Essentially, your virtual presence is now considered, by law, to be a place of public accommodation. Your website falls under the same regulations as a physical store.
As of 2019, over 5,000 lawsuits were filed against companies for failing to ensure their website was accessible. This includes:
- Dominos
- Target
- Hobby Lobby
- Five Guys
Do you need to be concerned?
In today’s day and age, a lot of social and economic activity occurs on the internet. This means there are more chances than ever before to have a lawsuit filed against you for failing to meet your legal obligations in terms of web accessibility. For websites to be considered ADA-compliant, they must be accessible to all individuals, including those with disabilities of any sort.
There are over 1 billion disabled individuals who, if a website isn’t accessible, are limited in their ability to:
- Buy products
- Use services
- Interact with content
- Engage with the brand
Plus, when issues preventing accessibility for disabled individuals are resolved, websites become easier for the average person to use.
What can you do about this?
GO Concepts is partnered with a non-profit advocacy group known as My Blind Spot. Through this partnership, we have access to certified accessibility experts and over 200 people with disabilities that can be engaged as testers. We help you fix your website to allow people with disabilities to enjoy your content. You benefit from our ability to:
- Increase your website’s ease of use
- Expand your market reach
- Improve your search engine optimization
Remember, it only takes 1 person out of the 1 billion disabled individuals to initiate a lawsuit against you. We can assist with ADA compliance from start-to-finish and we don’t stop there. We’ve made a commitment to raise awareness through training, education, presentations, keynotes, articles, and even a TED talk.
We believe if we get the word out, we can achieve our goal of equal access for all. Take a look at our full video and contact us at (513)-934-8235 to learn more.
